What do Coca-Cola, Bang Energy, KIND Snacks, and other successful CPG brands have in common? They all pivoted!
I’ve been fascinated with business pivots since I read “Lean Startup” almost a decade ago. Pivots are a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.
The last 18 months caused a unique shift in the economic landscape, forcing many of today’s CPG brands to pivot. While those lessons will eventually be written about, I wanted to share my list of the greatest CPG brands pivots of all time:
Check out the YouTube video here: https://www.youtube.com/watch?v=tUDax0gXEZk
About Joshua Schall
Functional CPG Strategist | Commerce Nerd | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Rust Belt Native | Futurist https://www.linkedin.com/in/joshuaschallmba/