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Greatest CPG Industry Brand Pivots of All-Time | Deep Dish CPG Ep.131

Fata & Fleishman CPG Mentorship | Greg Fleishman | Mike Fata | Investor | Founder | Operator

What do Coca-Cola, Bang Energy, KIND Snacks, and other successful CPG brands have in common? They all pivoted!

I’ve been fascinated with business pivots since I read “Lean Startup” almost a decade ago. Pivots are a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

The last 18 months caused a unique shift in the economic landscape, forcing many of today’s CPG brands to pivot. While those lessons will eventually be written about, I wanted to share my list of the greatest CPG brands pivots of all time:

Check out the YouTube video here:

About Joshua Schall

Functional CPG Strategist | Commerce Nerd | Entrepreneurial Ideation to Commercialization Expert | Early-Stage Investor | Rust Belt Native | Futurist

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